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Month: November 2021

Black Friday ESHOPPER

Black Friday: 10 UX best practices ecommerce companies should follow

Black Friday is considered one of the biggest retail events, so ecommerce companies should stay tuned and focus primarily on the online customer experience. Retailers need to ensure their landing pages are impactful and meet user expectations by focusing on UX and UI best practices and techniques on the front-end. Best practices help the user reach the end of the buying journey and increase ecommerce conversions. To this end, ESHOPPER, a specialist in user experience and usability analysis on websites, has listed the following criteria: 1) Page customization   On Black Friday, many users rely on the content of the

Learn why how-to-buy information can help your customer

It is crucial to guide consumers through their shopping journey in ecommerce so they can buy the products they want in a simple, efficient, and easy way. After all, one of the main benefits of buying online should be its simplicity, especially with a how-to-buy guide. A well-organized ecommerce site makes all the difference in the customer’s buying decision since all they want is to find what they want without wasting too much time and having a variety of options. Although online stores have different characteristics, the shopping process is very similar, and when preparing the ecommerce site for customers,
cross-selling ESHOPPER

How cross-selling can increase your sales

It is common for consumers to go to a store looking for a specific product and leave it with two or more complementary items. This technique of providing a complementary item to the one the customer is buying is called cross-selling. It is an excellent opportunity for companies to increase their revenue in both physical and online environments. However, it must be done based on the buyer’s desires, with products that add to what they are buying. It should also be based on a well-defined persona and good marketing strategies, involving the brand’s short and long-term needs and goals.  This

Why are breadcrumbs important?

All websites and ecommerces that aim to improve their ranking in Google and optimize the user experience should use breadcrumbs. This system is organized by keywords and consists of structured navigation that works like a trail of information provided by the customers from the moment they access the homepage.   The breadcrumbs trail   The concept of the breadcrumb trail refers to the Hansel and Gretel fairy tale, in which the main characters create a trail of breadcrumbs in order to track back to their house. They form a navigation system divided into categories within a website. It allows users