Black Friday: 10 UX best practices ecommerce companies should follow
Black Friday is considered one of the biggest retail events, so ecommerce companies should stay tuned and focus primarily on the online customer experience. Retailers need to ensure their landing pages are impactful and meet user expectations by focusing on UX and UI best practices and techniques on the front-end. Best practices help the user reach the end of the buying journey and increase ecommerce conversions. To this end, ESHOPPER, a specialist in user experience and usability analysis on websites, has listed the following criteria: 1) Page customization On Black Friday, many users rely on the content of the