Learn why how-to-buy information can help your customer
It is crucial to guide consumers through their shopping journey in ecommerce so they can buy the products they want in a simple, efficient, and easy way. After all, one of the main benefits of buying online should be its simplicity, especially with a how-to-buy guide.
A well-organized ecommerce site makes all the difference in the customer’s buying decision since all they want is to find what they want without wasting too much time and having a variety of options.
Although online stores have different characteristics, the shopping process is very similar, and when preparing the ecommerce site for customers, it must have a detailed registration.
It will simplify the buying process for current and future purchases since the customer will have an account to log into every time they search for products or purchase something new in your store.
If the user has questions about starting shopping, having a simple guide on the empty cart page will make your life much easier and surely convert sales. See below how this strategy can help your ecommerce.
The importance of having a shopping guide
There are new ecommerce customers every day, people who are shopping online for the first time and are not sure how to proceed to checkout.
For this reason, the ecommerce site must provide all the information that the customer needs to know to buy, from the search to adding a product to the shopping cart, choosing related items, filling out the registration form, and completing the purchase.
It is worth considering a percentage discount on the consumer’s first purchase. This strategy will already make them think of buying from your store again when they need it, as they may find better prices and other facilities.
Have good how-to-buy instructions
Customers must be well guided through their journey from choosing a product to making a purchase. Remember that the first thing they will do, once at the store, is to search for the product they want to buy. On ecommerce, you can do this process in several ways.
One way is through search, which is usually displayed in a rectangle at the top of the site’s home page.
Using it, customers can directly access the item they want if they have already searched for it or use the search engine to find brands and designs of an object they need to buy.
Categories are also useful when consumers already have a list of products they need to buy but don’t know where to start. They divide the products into sections: Home Appliances; Computers; TVs and VCRs; Mobile Devices; Furniture and Offers, making it easier for the user to find all the brands and types they need.
The other option that online stores provide is filtering. Suppose the customer wants to buy a refrigerator. In that case, all they have to do is type “refrigerator” into the search engine and change the filters that the store provides, which are usually the lowest and highest amount of money the user is willing to pay, the brands and products in stock, or the color, for example.
Sorting is also very helpful for consumers, as they can sort the products by how they want to see them, whether by lowest price, best reviewed items, new releases, or best sellers.
An empty shopping cart can be confusing to those who have never bought online before or those who are not yet familiar with the process.
Therefore, it is important to highlight an option for the customer to start shopping on this first empty cart page, such as “add products to cart,” leading them to the products page.
Having sales representatives available on the chat, a link with answers to frequently asked questions, or even a tutorial explaining the next buying steps will make the customer feel better and avoid further questions.
The user’s first step when accessing the ecommerce website is to choose the product and add it to the shopping cart.
If it is the first purchase, the user will be directed to a registration page, where they must enter an email address and their personal information, such as name, ID, zip code, address, and phone number.
After filling out the registration form, the consumer can choose to save the information for future access that makes future purchases much easier by logging in automatically when they visit the ecommerce website.
If the customer is interested in another product during checkout or wants to return to the cart, having a “back to cart” button is interesting to help the navigation. When they want to place the order, there must be a “complete purchase ” button, usually located at the side or the end of the page.
After placing the order, customers must confirm the shipping address and the freight cost. Then they will be directed to the shopping cart, where there will be a list with all the products they want, the amount of the order, and the payment options available, such as cash or in installments.
Next, a button to place the order will take the customer to checkout, the page to review the whole order and place it.
Advantages of a good shopping cart
A well-organized shopping cart makes the consumer’s life easier in many ways. It allows users to choose products and save them to their accounts.
Thus, the user can return to the product page without losing the items already added to the cart, besides knowing in real-time the price of the items they are buying and choosing from different payment options to place the order.
Most importantly, a good shopping cart with all the information customers need contributes to reduced abandonment rates, generates sales growth, and increases brand loyalty.