Market Report ESHOPPER 2021
Performance is the domain that includes metrics related to page loading, therefore, maintaining good usability in ecommerce sites.
When customers access an online store, they want to quickly and easily find the product they are looking for. Good performance prevents the site from slowing down and generating user frustration for not being able to browse as they would like.
Poor performance is one of the biggest causes of site abandonment, as shown by related data:
47% of consumers expect a website to load within 2 seconds (Kissmetrics data)
53% of mobile users abandon a website that takes more than 3 seconds to load (Google Data)
80% of consumers say that a slow website is more frustrating than a website that is temporarily down (Eggplant Data)
Companies in the Home and Decor segment did better in Performance, with an average grade of 4.7/10.
We highlight the company Vida e Cor that had top marks in key criteria in this domain.
It is noteworthy that the evidenced grade is not the Lighthouse grade, but a weighted average on a scale of 0 to 10.